#The dialectic of enlightenment how to#

These homogenized cultural products are used to manipulate mass society into docility and passivity. The authors coined the term culture industry, arguing that in a capitalist society, mass culture is akin to a factory producing standardized cultural goods-films, radio programmes, magazines, etc. To characterize this history, Horkheimer and Adorno draw on a wide variety of material, including the philosophical anthropology contained in Marx's early writings, centered on the notion of ' labor ' Nietzsche's genealogy of morality, and the emergence of conscience through the renunciation of the will to power Freud's account in Totem and Taboo of the emergence of civilization and law in murder of the primordial father and ethnological research on magic and rituals in primitive societies as well as myth criticism, philology, and literary analysis.

Horkheimer and Adorno's critique of positivism has been criticized as too broad they are particularly critiqued for interpreting Ludwig Wittgenstein as a positivist-at the time only his Tractatus Logico-Philosophicus had been published, not his later works-and for failing to examine critiques of positivism from within analytic philosophy. They characterize the peak of this process as positivism, referring to both the logical positivism of the Vienna Circle and broader trends that they saw in continuity with this movement. Horkheimer and Adorno believe that in the process of 'enlightenment,' modern philosophy had become over-rationalized and an instrument of technocracy. The history of human societies, as well as that of the formation of individual ego or self, is re-evaluated from the standpoint of what Horkheimer and Adorno perceived at the time as the ultimate outcome of this history: the collapse or 'regression' of reason, with the rise of National Socialism, into something (referred to as merely 'enlightenment' for the majority of the text) resembling the very forms of superstition and myth out of which reason had supposedly emerged as a result of historical progress or development.

The problems posed by the rise of fascism with the demise of the liberal state and the market (together with the failure of a social revolution to materialize in its wake) constitute the theoretical and historical perspective that frames the overall argument of the book-the two theses that 'Myth is already enlightenment, and enlightenment reverts to mythology.' :вЂЉxviii

#The dialectic of enlightenment how to#

As such, traditional theory was left, in JГјrgen Habermas' words, without 'anything in reserve to which it might appeal and when the forces of production enter into a baneful symbiosis with the relations of production that they were supposed to blow wide open, there is no longer any dynamism upon which critique could base its hope.' :вЂЉ118 For Adorno and Horkheimer, this posed the problem of how to account for the apparent persistence of domination in the absence of the very contradiction that, according to traditional critical theory, was the source of domination itself. Instead the conscious decision of the managing directors executes as results (which are more obligatory than the blindest price-mechanisms) the old law of value and hence the destiny of capitalism.Д«ecause of this, contrary to Marx's famous prediction in his preface to A Contribution to the Critique of Political Economy, this shift did not lead to 'an era of social revolution,' but rather to fascism and totalitarianism. One are the objective laws of the market which ruled in the actions of the entrepreneurs and tended toward catastrophe. The market (as an 'unconscious' mechanism for the distribution of goods) had been replaced by centralized planning. ДЇor Adorno and Horkheimer (relying on the economist Friedrich Pollock's thesis on National Socialism), state intervention in the economy had effectively abolished the tension in capitalism between the ' relations of production' and the 'material productive forces of society,' a tension that, according to traditional theory, constituted the primary contradiction within capitalism. :вЂЉ242 Furthermore, this ambivalence was rooted in the historical circumstances in which Dialectic of Enlightenment was originally produced: the authors saw National Socialism, Stalinism, state capitalism, and culture industry as entirely new forms of social domination that could not be adequately explained within the terms of traditional theory. Such would give rise to the ' pessimism' of the new critical theory over the possibility of human emancipation and freedom. One of the distinguishing characteristics of the new critical theory, as Adorno and Horkheimer set out to elaborate it in Dialectic of Enlightenment, is a certain ambivalence concerning the ultimate source or foundation of social domination.